Changes related to the financial sector have greatly affected game companies and now in-game bonus policies are forced to change.
In the face of the global financial crisis, many publishers and game manufacturers had to implement many policies to reduce staff, enter a period of “austerity” along with many measures to increase growth. revenue but still have to ensure cost savings. For example, big company Microsoft recently announced the cancellation of the three-month bonus package in the game service they provide. Meanwhile, Donghai SEA Corporation also had to make the decision to announce the suspension of new game releases, instead focusing on maintaining existing games during a financial report meeting.
One of the big players in the game industry hit hard by the financial crisis this time certainly cannot help but mention Supercell. Specifically, this company had to enforce a very drastic policy of “austerity”. In particular, their Clash Royale game had to release the Update For Losers update, one of the updates that angered the community because they had cut a lot of players’ in-game rewards. In this update, Clash Royale has changed many systems such as Battle Pass, in-game event pages and this is the trigger that makes gamers angry.
Supercell also added some other details in the latest update, namely the announcement about changing the fees that users have to pay and it is higher than the original. According to calculations by RoyalAPI, the benefits of buying a monthly card for users have decreased by about 40% when the monthly payment price has not changed, but many benefits and bonuses have been removed. This change is no different from their increase in the price of the monthly card, forcing gamers to spend more money while the benefits are lower.
However, what makes players even more frustrated is the fact that they cannot receive treasure chests and crowns from the 2v2 mode. This means that participating in this mode also does not bring any benefit to the development of the characters in the game anymore. Many gamers have assumed that Supercell must be wanting to remove the 2v2 mode from the game even though it is one of the most popular modes in the game. On the Reddit forum, the gaming community has organized a movement called “No Clash April” to urge other gamers to stop spending money on royal tokens this month.
Even many gamers have created a series of meme images to celebrate Clash Royale in 2016 and think that the current Supercell has lost its original purpose, becoming a machine that only knows how to make money instead of trying to make money. Try to develop the game to bring a better experience to the players.
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According to Supercell’s financial statements, its revenue fell 6% year-over-year. Supercell CEO Ikka Paananen candidly shared in this year’s letter: “Our mission is to make the best games, and we realize that this is actually harder. That’s why Supercell was forced to change its mission in the present and in the future.”
What Supercell is facing is just a microcosm of the entire gaming industry is going through. It shows the great pressure that comes from operating the game that publishers are facing and forced to cope with. For example, Niantic recently angered gamers when they dramatically increased the cost of the Pokémon Go Remote Raid card. This adjustment made gamers angry and they threatened to ‘cancel’ NPH if they still didn’t pay attention to the user experience.
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