Even though they only compete in the “2nd tier” tournament of the LEC region, the League of Legends team built their own stadium.
In recent years, the teams at LEC have always been considered the “leaders” of the Western League of Legends village. Besides their outstanding achievements compared to the LCS region, LEC representatives sometimes also create difficulties for LPL and LCK teams.
However, no LEC team has ever “played big” to the point of building their own arena. Yet a League of Legends team in the “2nd division” of the LEC region was able to do this, surprising many people.
Specifically, an organization called Karmine Corp recently announced its own Esports stadium. This is a project invested and renovated by this organization with a capacity of up to 3,000 spectators.
Not stopping there, Karmine Corp also organized an event later this year with the notable presence of T1. This is a very notable point because it is rare for T1’s League of Legends team to attend events not organized by Riot Games.
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It can be said that this is a huge investment by Karmine Corp in building its brand in the European region. Even though it only competes in the “2nd tier” tournament, EMEA Master, the reputation of this organization will certainly become very great after the above event.
The case of Karmine Corp can even become a new model of success in Esports. They may not need to achieve huge achievements but will still be known by many people thanks to methodical branding.