The Ministry of Information and Communications recently said that the TikTok No O No channel is a violation, so any brand that books this channel to advertise is also a violation.
Recently, Tiktoker No O No has received thousands of comments opposing or even boycotting because of “dirty content”. Specifically, this young man posted a video of the nature of charity, but his actions and words in the clip towards an elderly person made the audience strongly condemn. He is said to be disrespectful and insulting to the grandmother and the viewers.
After the incident, No O No had to pay a fine of VND 7.5 million to the authorities for providing and sharing information that was offensive to others, not in line with fine customs and traditions. In addition, the young man also uploaded a video to apologize to the audience and went to the grandmother’s house in the video to apologize. However, the online community still believes that such disregarding actions must be handled and punished appropriately and thoroughly.
Currently, the case has gradually subsided after No Ono apologized and paid the fine. However, the price to pay for this thoughtless act is quite high. The account of more than 600,000 followers of the young man has been blocked by TikTok. When the incident happened, No O No probably lost a lot of advertising contracts during this sensitive time.
Recently, the Department of Information & Communications held a seminar on online advertising to offer appropriate solutions. Currently, many brands still book ads on infringing sites to help these sites still have a source of income, adversely affecting the community. This is unfair to “clean content” sites. To prevent the above situation, the Ministry intends to build a “black list” of websites, social network accounts, content creation channels that violate the Cybersecurity law, bullshit, bad content that causes consumption. Go to the community so that brands can “avoid”. No O No was cited by the Director of the Department of Broadcasting and Electronic Information as an example for this “blacklist”: “What’s new is that this list will publish infringing personal pages, for example, No O No channel. Any unit that still advertises on it is breaking the law and will be fined according to regulations.”
That means that any brand that continues to book No O No advertising will be fined according to regulations. Currently, TikToker’s income is mainly from receiving ads, if this amount is lost, it means that the content creation career is also lost. This is really a heavy price, a lesson to remember for not only Noo No and other content creators. Hopefully, there will be no one left for their own benefit, because of the like sentence, but they have impulsive and wrong behaviors and then lose their career, money and reputation.
See also: Authorities in querying TikToker No O No after the incident of making dirty content