Blockbuster adaptation of Jujutsu Kaisen
Projects adapted from manga/anime always receive the attention of a large gaming community and of course, Jujutsu Kaisen is no exception. Being one of the most popular manga series, this work has created a stir and become a great source of inspiration for many attractive game products.
3 years ago, the international gaming industry was extremely excited when they learned that an adaptation project called Jujutsu Kaisen: Phantom Parade was about to be released. At that time, the appearance of this game in Weekly Shonen Jump magazine (No. 28, 2021) caused a stir and overwhelmed many other famous blockbusters. Now, this product is finally ready to be released on November 7.
Jujutsu Kaisen: Phantom Parade promises to stir up major and minor charts after its release.
Jujutsu Kaisen: Phantom Parade recorded more than 10 million pre-registrations
However, we still have to acknowledge the fact that recently, there have been many similar game adaptations appearing. These include One Punch Man World, Solo Leveling: ARISE or Haikyuu!: New Journey… Therefore, it has become a concern that “late-born” products like Jujutsu Kaisen: Phantom Parade are not well received. concerns of many fans of this series.
However, the development team of Jujutsu Kaisen Phantom Parade has dispelled that doubt thanks to an extremely clever campaign. It is known that this game has promised to give away a free SSR character (the character with the highest rarity) if it reaches 10 million pre-download registrations. Very quickly, this measure proved extremely effective and until now, a few days before the game launched, there were more than 10 million gamers ready to “wait”.
It must be affirmed that the number of 10 million registrations is not small, even easily comparable to other blockbuster games on the market. So we can see that with the right communication method, any game can be strongly received.
