Apple is about to make more money from the software ecosystem. The announcement said it would increase the price of apps and purchases in the App Store.
App price increases, in-app purchases starting October 5. Applicable regions include Chile, Egypt, Malaysia, Vietnam, Pakistan, Poland, Sweden, as well as Japan, Korea China and all markets use the euro (excluding China).
The specific price increase in this price increase is 20% to 30%, this price varies from region to region. For example, users in the euro area, initially only 0.99 euros for paid apps and in-app purchases, in the future will cost 1.19 euros, and 9.99 euros will cost 11.99 euros, an increase of about 20%. In Japan, the original price of 120 yen in the future will increase to 160 yen, the price of 250 yen will increase to 320 yen, which is an increase of about 30%.
Apple increases the price of apps and recharges to own in-game items.
Apple only gave the reason for the price increase in individual regions, for example in Vietnam. Apple says the price increase reflects new local tax regulations, which are value-added tax and corporate income tax at the rate of 5% respectively.
The price increases in other regions may be related to recent fluctuations in global exchange rates. It is worth noting that major world currencies have fallen sharply against the US dollar, but the renminbi was the least affected in this global currency devaluation and the renminbi exchange rate yuan against other major overseas games has shown an upward trend over the past year.
This may also be the reason why the prices on the App Store increased this time around, and the Chinese market is not in that area of influence. In the yen market, which lost the most value, with a 24.14% drop against the US dollar this year, Apple also offered a price increase of up to 30%.
Apple’s bullish measures show that fluctuations in global exchange rates have fundamentally impacted the revenue of the App Store business. And in fact, Apple is not the first to be impacted by inflation and take action.
Apple announcement.
Riot Games announced that affected by global inflation and exchange rate fluctuations, the number of coupons corresponding to the deposit of League of Legends Mobile game in some overseas regions will be adjusted from August 19. Similarly, the adjustment level of fists is also different in regions, in which Hungary has the highest price increase of 23.3%, South Korea increases 19%, Japan is 13.3% and Brazil had the lowest price increase of 8.6%.
The national service price increase will begin on September 22, and the way it will be is not to increase the price of coupons, but to increase the number of coupons needed for relatively lighter items.
In August, Sony also announced that due to the influence of the international economic environment, inflation and exchange rates would cause the selling price of PS consoles in some parts of the world to increase by 10% and the rest of the world. In Europe, the Middle East, Africa and Asia Pacific, Latin America, Canada and other regions have increased to varying degrees, but the North American market where the dollar is strengthening is not in the that number.
In September, Ubisoft CEO Yves Guillemot said that would become the norm for Ubisoft’s 3A games to sell for $70 in the future. Earlier, due to factors such as inflation and rising costs, overseas game makers discussed increasing the price of 3A games from $60, which has remained unchanged for ten thousand years, to $70. la. Before Ubisoft, many game makers, including Activision Blizzard, EA, Take-Two, Sony, and SE, offered $70 prices for AAA games.
