Azur Games has developed mobile games with the highest investment in video game production.
The company also focuses on publishing and building success. It is an interesting story that Azur Games wants to spread to the player community.
Azur Games is one of the leading international mobile game developers and publishers worldwide and the company is known for its unique approach to mobile gaming. For Azur Games, CPI (cost per install) alone is not the deciding factor, and they regularly do case studies, the latest strategy statements.
Azur Games is known to restore 3 mobile games that were abandoned by previous game makers due to low stats. Azur chose and developed then. Remastered instances are Ignat Bykov’s Chain Cube, Mocca Games’ Stretch Legs, and Bars Studios’ Sword Play.
Azur Games continues to develop Ignat Bykov’s Chain Cube – one of the cases where the design was restored. Azur said Bykov came to them in 2020 after the prototype was rejected after the first test. The case study claims the results of the prototype’s first test. Azur made Chain Cube realize that the system’s interstitial system needed additional features like rewards and leaderboards. The company added a save progress feature to increase gamer retention. The Azur team also increased the contrast of the colors to make the shapes separate from the background in the game.
The game company claims Mocca Games’ Stretch Legs was rejected by a major publisher due to its low R1 rate and 40 cents CPI. What Azur did for Stretch Legs was look at adding new and intriguing mechanics to increase retention. Azur says that they changed the turrets with beach balls and some other changes afterwards to test the game mechanics and get good results.
Sword Play has its full name Sword Play! Ninja Slice Runner 3D in a similar case when the anonymous publisher returned this game. Bars Studios was willing to upgrade the game with good stats, but was still rejected. The Azur team rolls back all the updates added by this publisher. Immediately, Sword Play ranked number one on Google Play and App Store in the US for 5 days.