Beijing-based mobile game developer Shizhisha underwent industrial and commercial changes on July 8.
Its market share has been increased by Shanghai Hode Information Technology, an affiliated company of Bilibili. In addition, Beijing Shizhisha became a wholly owned subsidiary of Bilibili while Zheng Binwei, the legal representative of some of Bilibili’s affiliated companies, became the legal representative of Beijing Shizhisha.
Beijing Shizhisha, founded in November 2019, is held by Beijing Starworld, a wholly owned subsidiary of Qihoo 360, the internet security company. Beijing Starworld owns several game platforms related to Qihoo 360 and has quite popular games. Its games include genres like RPG and collectible card games, and the animation features make up a relatively low percentage.
In July 2019, Shizhisha’s self-developed mobile game Final Gear was released, for which Bilibili became the exclusive agency. With excellent art performances, innovative gameplay and design, it won first place on the list of iOS free games on the first day of launch and was on the list of 10 best selling iOS games. best run the next day.
In August 2020, Bilibili officially received shares in Beijing Shizhisha and became the third largest shareholder of this group. In this way, Bilibili also obtains the exclusive agency rights of its products in foreign markets. In May 2021, Bilibili decided to bring Final Gear to overseas markets and chose the Korean market as the first stop. With a strong investment in promotion and a variety of localization measures, the game jumped to the top six highest grossing iOS games upon relaunch and ranked third on the list of highest grossing iOS games. Google Store’s mobile play in Korea.
Since then, Bilibili has successively launched mobile games such as Figure Story and For All Time overseas. Most of the games are products that are welcomed by users in the Chinese market, such as Figure Story with distinctive content. On its first day of launch in China in September 2020, the game ranked third on the iOS free games list and took 13th place on the best-selling games list, with sales of 14.9 million dollars in the first month.