Diablo Immortal has surpassed $100 million in global player spending on the App Store and Google Play, two months after its release.
According to SensorTower, Diablo Immortal, which was released on June 1, reached the milestone in eight weeks, becoming one of the fastest mobile titles to do so. Data from the company reveals that Niantic’s Pokémon GO took about two weeks to reach the same number, while Nintendo’s Fire Emblem Heroes took 10 weeks. Epic Games’ Fortnite took 12 weeks to surpass $100 million, and Final Fantasy XV: A New Empire hit the mark in 22 weeks.
The region that brought in the highest revenue for Diablo Immortal was the United States, followed by Korea and then Japan. Spending between stores is fairly balanced with 59% coming from the App Store and 41% coming from Google Play. Earlier in the week, the Blizzard game also surpassed 20 million installs globally. The game also generated nearly $50 million in its first month.
The game’s release in China was also delayed by nearly two months with partner NetEase. But the game was also launched in the country of billions of people on July 25 to meet the needs of players.
In China, Diablo Immortal ranked as the most downloaded game through the Apple App Store in its first two days and among the top three grossing titles. The game is set up with its own mechanism to open in China. NetEase considers it necessary to release the game on schedule.
It is clear that Diablo Immortal is a financial success although the game has received complaints from gamers around regarding its monetization activities.
While Blizzard has had previous success in bringing Hearthstone to mobile, Diablo Immortal remains a controversial release for the company. In 2019, Activision launched Call of Duty: Mobile in partnership with Tencent’s Timi Studios, which surpassed $1.5 billion in player spending. While other publishers like EA and Riot Games are also bringing big IPs like Apex Legends Mobile and League of Legends: Wild Rift. The initial success of Diablo Immortal proved its IP has a wide reach, but it remains to be seen whether the game can maintain its momentum in the long term.