Diablo Immortal saw sales skyrocket last month, breaking into the top 10 highest-grossing mobile titles globally.
Diablo Immortal game continues to attract attention with revenue in the past month, in the group of 10 mobile games with the highest sales.
According to the latest SensorTower Tencent report, Honor of Kings once again took first place, grossing over $222 million. Among them, 94% of revenue comes from China, followed by Taiwan (2.3%), and Thailand (1.8%).
PUBG Mobile, another title operated by Tencent, came in second with $156.3 million in revenue. China accounts for 60.7% of total player spending. Next up are the high-status games Genshin Impact, Candy Crush Saga and Fate/Grand Order. The global mobile games market generated $6.6 billion in August, down 12.4% year-on-year. The US accounts for 28% of global player spending ($1.9 billion), followed by Japan (20%) and China (17.4%).
How does Diablo Immortal work? According to a SensorTower report, Diablo Immortal ranked as the 6th highest grossing mobile game globally in August. The game generated $97 million on iOS and Android, up 42% from the previous month. . The game’s sales made an impression in the first 8 weeks since its launch on June 2.
Diablo Immortal continues to show growth, all thanks to its launch in China on July 25. The country now accounts for 61% of total player spending, followed by the US with 16%.
The game was met with a lot of criticism from players at launch, becoming the most underrated game in Blizzard history. This is largely due to the monetization model of this product, which almost makes it a pay-to-win experience in the end game. According to some calculations, to max out one character it takes more than 500 thousand dollars.
Blizzard President Mike Ybarra then tried to justify Diablo Immortal’s “P2W” mechanics. He noted that the monetization feature only appears when players need to create a different ingame character, but basically, players can experience it for free.
However, some developers have criticized Blizzard’s approach. In June, Riot producer Juno Blees shared his thoughts on “predatory P2W” mechanics in mobile games, saying that big companies are more concerned with revenue KPIs than trying to deliver give players a better gaming experience. All information about the game will be continuously updated by us.