The Data.ai report also shows that games play a larger role on Google Play than on the App Store.
Popular app analytics company Data.ai (formerly App Annie) has released a new Q3 2022 report on the mobile gaming industry and has some pretty interesting findings.
The report says that each week, users spend $1.54 billion on mobile games as well as download more than 1.1 billion new titles. Data.ai notes that while this is down slightly from last year, it is still 25% higher than in Q3 2019, indicating that the game continues to grow amid the pandemic.
At the time, Data.ai reiterated that in the $222 billion project expected the gaming industry to generate overall this year, mobile games will account for about 60%. Speaking of percentages, the company also claims that gaming has more impact on Google Play than iOS. Sure, the App Store generated $21 billion in mobile game revenue in Q3, much higher than $11.4 billion.
But on the App Store, only about half of revenue comes from games, compared to about two-thirds of revenue on the Play Store. In other words, nearly half of the 30 billion apps downloaded on Google Play in Q3 were games, compared with just a quarter on iOS. As a result, mobile gaming plays a relatively larger role for Android than for iOS.
Regarding specific games, Data.ai said Subway Surfers was the most downloaded game on both platforms in Q3, while Honor of Kings had the largest user spend. Data.ai also selected Diablo Immortal released in June with the highest earning potential. Despite that controversy, the game still ranks 7th in total user spending, surpassing Pokémon Go and behind Roblox and Genshin Impact.
Mobile games have undergone significant evolution and transformation since the early days of Nokia’s Snake or even Rovio’s Angry Birds. This fast-paced field is now at the forefront of innovation and development and has even brought in new resources.
Within a decade, the popularity of mobile games has grown to such an extent that smartphone manufacturers are now releasing dedicated gaming phones that harness the power and graphics worthy of consoles. to meet user needs. NetEase, Microsoft, Riot Games and Activision have all launched mobile games that have become flagship products. For example, Call of Duty: Mobile has generated over $1 billion in revenue and has been downloaded more than 500 million times.