miHoYo continues to affirm its position through the mobile role-playing game Genshin Impact – a product that is about to celebrate its second anniversary.
Analysts from SensorTower publish new data showing the global success of the game Genshin Impact. On August 24, version 3.0 was released, Genshin Impact grossed $12 million worldwide. From its launch on September 28, 2020 to August 2022, miHoYo’s game pocketed over $3.6 billion in total player spending on iOS and Android.
China accounted for 32% of the game’s total revenue, followed by Japan (24%) and the US (18.2%). Genshin Impact also generated 110 million downloads worldwide. China leads in terms of downloads, accounting for 21.4% of total installs, followed by the US (11.8%) and Russia (6.9%).
What is Genshin Impact’s path to success? miHoYo spent $100 million developing and marketing Genshin Impact despite numerous comparisons to the pre-launch Legend of Zelda: Breath of the Wild game. The game quickly became one of the most popular titles today.
Currently, the Chinese game studio spends around $200 million a year developing and supporting Genshin Impact, which makes it one of the games with the biggest investment. The game generated $60 million on mobile in its first week, reaching $400 million in revenue on iOS and Android in December 2020. This has made miHoYo one of the top mobile game developers. , with annual sales reaching $800 million in 2020.
Genshin Impact took less than 6 months to hit $1 billion in mobile sales, faster than other top-grossing titles like Pokémon GO, Lineage M, and Clash Royale. SensorTower expert Craig Chapple analyzed the key factors contributing to the game’s success in an interview last year.
According to this expert, miHoYo surpassing the $3 billion mark in 551 days after launch was to be expected. Currently, Genshin Impact generates about $1 billion every 6 months, making it among the top 5 highest grossing mobile games globally.
Genshin Impact is still a popular gacha game that has attracted hundreds of thousands of players to the colorful character world. The game will also get an anime adaptation, a collaboration between HoYoverse and Japanese animation studio Ufotable, the anime series has not been given a specific name but has released a pretty attractive trailer. Ufotable is known for popular anime series like Fate/Zero and more recently Demon Slayer so fans are eagerly waiting to see what the two companies will do.
Given the game’s visual style, it’s no surprise that an anime series is in development. In fact, it’s a great idea for HoYoverse’s most popular IP. Plus, other games have followed the same path, especially with the recent Castlevania and Cyberpunk: Edgerunners.