The famous Hello Kitty brand has a beautiful glassware collection in collaboration with JoyJolt.
According to a press release, JoyJolt's glassware collection includes “double wall cups, stemless glasses, flutes and drinkware, featuring signature Hello Kitty and Sanrio characters such as Pompompourin, My Melody, Kuromi , Keroppi and Cinnamoroll.” Items priced from $20-$60 will be sold live at JoyJolt's Hello Kitty celebration event this summer, with a premium storage unit set up to house the collection to be announced. dad. Fans can check out visual samples of the collection and its wider range below, as well as join the waitlist here.
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JoyJolt has previously partnered with Disney's Star Wars and other major franchises
Founded in Brooklyn in 2014, JoyJolt has expanded from glassware to dinnerware, children's water bottles, kitchen organizers from storage containers to drawers, etc. Since then, the company has partnered with some of the world's biggest and most notable franchises, including Hello Kitty, as well as Disney celebrating its 100th anniversary this year, with an upcoming Star Wars collection that will launches on Star Wars Day (May 4). “JoyJolt's growth allows us to expand beyond glassware into additional home categories and exciting partnerships that convey the modern sophistication into the company”. “This expansion is more delightfully relevant to our consumers, meeting their preferences and desires,” he added.
Hello Kitty's pet cat and 15 other Sanrio characters were recently discontinued
Hello Kitty's marketing capabilities have shifted from themed toys to anime collaborations like Yu-Gi-Oh! x McDonald's x HELLO KITTY collaboration last month, Sanrio characters collaborating with Katekyo Hitman Reborn in a bakery-inspired edition, official Hello Kitty x Mobile Suit GTA SEED Freedom artwork and Sanrio merchandise with Jujutsu Kaisen. The franchise also hints at new life; Although Hello Kitty's Chammy Kitty and 15 other Sanrio characters were recently discontinued, it is believed that this move will pave the way for new mascots to be loved by the next generation.
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Hello Kitty was first created by Yuko Shimizu in 1974, with current designs done by Yuko Yamaguchi. Created by Sanrio, the character quickly became a global hit, spawning multiple anime, games, collaborations and more.
Source: Press release