French startup Homa has raised a $100 million Series B funding round for game making.
Quadrille Capital and Headline are the two leading investors in the round. Homa works with independent mobile game studios to make their games perfectly optimized to become a hit on the App Store and Google Play.
In other words, Homa builds tools that help third-party developers build games. The reason for that is that it becomes extremely difficult to stand out when you are building a casual or board game with a small development team.
Other investors in Series B include Northzone, Fabric Ventures, Bpifrance, Eurazeo and Singular. With Voodoo, Homa is one of the companies that has turned mobile game development into a structured, data-driven process.
Homa’s Software Development Kit (SDK) helps game makers track various metrics with built-in analytics features. This can be important if you want to improve session duration, one-day, seven-day, or 28-day retention. Homa also leverages large-scale A/B testing to optimize user engagement.
Then Homa helps you make money with ads. The SDK gives you tools to track monetization metrics such as cost-per-install versus eCPM. This way, Homa can run predictable advertising campaigns that will grow the game’s user base and ultimately generate more revenue.
The company’s metrics are quite impressive. Since 2018, Homa has released 80 games and attracted one billion downloads. Overall, the company has raised $165 million and currently employs 160 employees. Next, Homa wants to explore web3 and the world of NFT. The studio has already started a partnership with Sorare and has ambitious plans for its game collection in the future.
The startup wants to build an interconnected game universe with virtual worlds and creator and player-owned characters, a form of the Homa metaverse. Even if that plan doesn’t materialize, it looks like Homa is on the right track with its game publishing tools and now has more money to invest in improving its technology stack.