When the pandemic broke out, which changed users all over the world, the concept of virtual world and metaverse became a hot spot.
The growth of the mobile market in 2020 marks the breakthrough of the metaverse game. According to the latest report, global Metaverse app downloads surpassed 200 million, with a growth rate of 43.5%. By 2021, data is up 71.7% year-on-year and reaches 350 million hits. In the first half of 2022, the global metaverse game had 170 million downloads, of which game app downloads reached 110 million, accounting for 67.3%.
Total global metaverse app revenue will skyrocket in 2020 and will eventually exceed US$1.26 billion, an increase of more than 112% compared to 2019. This growth trend continues through 2021 and reaches a peak The all-time high is $1.51 billion. In the first half of 2022, the total revenue of Metaverse apps was US$650 million, of which game app revenue accounted for 94%.
The US is the country with the highest adoption and development of the metaverse concept, and the total number of downloads of metaverse related games has led the world since 2019. In the first half of 2022, the number of downloads metaverse game in the US market is nearly 14 million, 2.5 million more than Brazil.
In addition to the United States and Brazil, the popularity of metaverse games in Asia also increased rapidly, including Vietnam, Indonesia, India and other countries with downloads exceeding 5 million in the same period. and it is expected to become the next growth.
The US market is also the main source of revenue for the metaverse game, with total sales of nearly $300 million in the first half of 2022, with more than 48% market share.
Since the 2020 pandemic, Roblox downloads and revenue in the US, the largest market, have increased significantly. Its influence in Asian markets (especially Southeast Asia) is gradually increasing. In the first half of 2022, Roblox made the list of best-selling metaverse games in the US, Korea, Japan, and Southeast Asia.
Among the Asian markets, Korea has the most outstanding track record, which is mainly due to the strong sociality of the metaverse games and the high level of compatibility with Korean players.