On July 19, NetEase announced Jar of Sparks, a revolutionary creative studio for the company.
Based in Seattle, USA and looking to recruit globally, Jar of Sparks has a team of creators with a desire to build a brand new brand, with all the characters, stories and new world, to inspire the imagination of players around the world.
Jar of Sparks is led by Jerry Hook, former Head of Design for Halo Infinite, and features a team of industry veterans who have worked on some of the biggest franchises in gaming history. play game.
Hook helped launch the original Xbox and was also a founding member of Xbox Live. He has held executive roles across multiple disciplines for the Halo and Destiny franchises, most recently as Head of Design for Halo Infinite.
The game sector remains the core income pillar of NetEase. In the first quarter of 2022, the company’s online game service net revenue reached 17.3 billion yuan ($2.56 billion), up 15.3% year-on-year, accounting for 73% of total revenue.
“We attach great importance to the development of overseas markets and games,” NetEase said on a conference call after releasing a financial report. “Currently, NetEase’s overseas market revenue accounts for more than 10% and it is planned to expand overseas markets to 40%-50% in the future.”
Ding also expressed hope that in the next three or four years, the revenue structure of the game business and the number of games in China and abroad will reach a more reasonable proportion.