With this new feature, many streamers promise to switch to “online sales” and receive a lot of revenue from selling League of Legends skins.
In the past, Riot Games as well as Garena often launched new events to sell skins in League of Legends, usually 100% of the revenue will still fall into the publisher’s pocket.
But recently, Riot Games has launched a new feature to help content creators (streamers, YouTubers, professional players, …) get revenue from selling skins in League of Legends.
More specifically, this feature will be tested in North America, Brazil, Italy and Germany, the first test products will be costumes and items in the Star Guardian event. Accordingly, content creators will promote items and costumes to their fans with an exclusive link, content creators will receive 5-10% of costume sales if fans buy the item. through that link.
Of course, players will not get a discount when buying skins through this link, but it will help content creators get more revenue and increase income in the League of Legends community.
With this feature, streamers, YouTubers, etc. can help Riot Games promote new skins at an “affordable” price. According to the announcement, this feature will be tested from July 14 to August 9, if it works successfully, Riot Games will make it a permanent feature and “global coverage” of this feature.
See also: League of Legends: Riot Games reveals skin and content skill effects in the 2022 Star Guardian event