Death Stranding 2 is in the works, and although Kojima likes Cryptomarketing, something a little simpler might be more appropriate.
Kodoani.com – Kojima Productions is pretty busy between Xbox cloud gaming and Death Stranding 2. The upcoming title remains a mystery, as all fans have to watch is a cryptic trailer, a few weird posters, and a brief interview from Kojima, where he explains that he rewrote the whole story after the COVID-19 pandemic. Although Kojima likes to leave fans guessing, perhaps the marketing chaos should be reduced for Death Stranding 2.
It’s fun to try and work out Kojima’s hints and clues, but sometimes comes at the cost of not knowing exactly what the gameplay will entail – as was the case with Death Stranding. If Death Stranding 2 is aiming to disrupt the gameplay of Death Stranding, it should probably be revealed during marketing, otherwise fans will likely believe it will just stick to the same old habits.
Marketing of Death Stranding
Death Stranding is Kojima’s first project after leaving Konami, so fans are eager to see what Kojima will create without being held back by the company’s shackles. The trailer for Death Stranding is very confusing, which is nothing new for the creators. It features Sam Bridges, played by Norman Reedus, naked on a beach with black sand and chains around his wrists, but almost nothing suggests what players can expect from the upcoming game.
The rest of marketing is similarly ambiguous, consisting of complicated intros that raise more questions than they answer. Kojima didn’t make things clearer, as during his press tour he was seen with various celebrities, including Conan O’Brien, making comments. not very bright. He is constantly talking about a new genre of “rope” that revolves around connecting people, which will be a new concept for the game scene. In the end, one has to wait until the game is in hand before they can accurately appreciate the eccentric gameplay of Death Stranding.
Death Stranding’s not-so-simple marketing has the potential to take things too far. Given the game’s unique gameplay, it’s much more helpful for Marketing to focus on mechanics and how they tie in with central themes, rather than having distinctive cinematic trailers that reveal very little about the main themes. What gamers will spend most of their time doing. Kojima Productions should have avoided this with Death Stranding 2, but that was not guaranteed.
Death Stranding 2’s Marketing Activity Seems Lesser
The Death Stranding sequel still doesn’t have a release date and the marketing around it is nothing out of the ordinary. It’s hinted that Kojima could be set to reveal something new in 2022 as bizarre posters appear featuring performers like Deadpool 2’s Elle Fanning and Shioli Kutsuna. Then fans finally got a trailer for Death Stranding 2 at The Game Awards, showing Fragile saving a child as Sam has aged considerably.
The reveal trailer hints that Death Stranding 2 could take things to the water, which could open the door to exciting new gameplay mechanics and movement methods. This is necessary, as the Death Stranding sequel has the potential to be boring if it just reuses the gameplay of the previous one. To assure fans that the next game won’t just be a clone of the first, it would be helpful if Kojima left his usual chaotic marketing behind and offered a gameplay reveal. simply express what people can expect.
According to the leaks, one will have to wait until 2024 before Death Stranding 2 launches. In that timeframe, Kojima has plenty of opportunities for mind-blowing trailers with small details that fans will pick up on for months. All in all, hopefully there’s some casual marketing that gives fans a clear picture of what they’re getting into.
Death Stranding 2 is being developed.
