StreamElements has released its latest monthly report, covering the state of mobile gaming in the first half of 2022.
According to this report, YouTube Gaming and Twitch are starting to differ in content types. Also, while Twitch’s numbers are fluctuating slightly, Facebook Gaming is growing. Mobile games are said to have more viewers on YouTube.
According to data from Rainmaker.gg, StreamElements’ analytics partner, Twitch remains in the lead when it comes to live streaming. The number has dropped somewhat from 1.8 billion hours watched in May 2022 to 1.7 billion in June 2022. But the number has dropped somewhat for the whole year, partly because viewers started venturing out again. Facebook Gaming, by all accounts, is seeing a big spike: It went from 350 million watch hours in May to 425 million watch hours in June 2022.
YouTube Gaming is still behind Twitch in streaming content, but it’s doing well. One difference between the two services is that YouTube Gaming represents a preference for mobile gaming. The top 10 on YouTube includes games like Garena Free Fire, Battlegrounds Mobile India, and Mobile Legends Bang Bang. None of those games make it to Twitch’s top 10 list.
Other changes include the growing popularity of VTubers on YouTube. Two VTubers, Kuzuha and Kanae, made it to YouTube’s top 10 live streamers list.
On Twitch, streamer ibai just surpassed xQc for the top spot thanks to his recent La Velada Del Año II boxing event. He set a Twitch viewership record with around 3.5 million concurrent viewers during the event.
The report also said that the first 6 months of 2022 had a total of 15.8 million mobile game ads, down nearly 30% compared to the same period last year. In terms of regions, Oceania and Europe reported a downward trend in advertiser numbers and all other regions saw an increase in advertiser numbers, with a significant increase in advertisers in regional markets. school.