NetEase, the company behind games like LifeAfter, Fantasy Westward Journey and Identity V, has invested in Star Painters.
The studio is known for creating art for HoYoverse with the blockbuster game Genshin Impact. According to the report, NetEase has acquired a 9.74% stake in Star Painters, which is planning to go global in terms of game production, and with this investment, they will try to create more role-playing games. more for the global market.
Star Painters is a studio in which artists work on images of different works, especially on Genshin Impact. NetEase in China stands out from many other gachas partly thanks to its neat and tidy appearance. Star Painters has contributed significantly to the game making process of the game maker Thien Du Mobile. NetEase made the right move to buy back 9.74% of the Wuhan company.
Star Painters is a 2018 digital art studio based in Wuhan, with more than 300 employees. While best known for working on educational games in VR and AR, the studio has also worked on larger productions. On top of that, the artists have worked for well-known studios like Bizarre Creation UK, Sega UK, Half Brick Studio… Some have worked for Microsoft on Project Gotham Racing 4, for Sega with the Sega Rally game. For NetEase, Star Painters worked on Onmyoji, Minecraft Mobile, Harry Potter: Magic Awakened, Identity V.
As we said above, the studio works heavily on VR and AR games, and as such, they even have an active research and development department to develop creative and production tools. created for virtual and augmented reality. This can serve NetEase’s game making activities.
NetEase is expanding its horizons to overseas markets. In August of this year, the Chinese game company acquired indie game studio Quantic Dream. The investment in Star Painters is also huge as the studio has handled the intricate artwork of an AAA game like Genshin Impact.