international_ The ad-supported Netflix subscription is intended to provide “more choices” for players to experience.
Microsoft and Netflix have officially revealed their new partnership to support Netflix’s first ad-supported subscription.
As a global ad technology and application development partner across Netflix’s television business, the companies are working together to provide a new ad-supported service in an effort to bring consumers “more choice” in accessing Netflix content.
Mutual benefit is the common goal of both “big men”. Microsoft president of web experiences Mikhail Parakhin stated that marketers who use Microsoft for advertising needs “will have access to Netflix audiences” in addition to related TV inventory.
Hoping to provide value and choice to its customers, Netflix CEO Greg Peters noted the “flexibility to innovate over time both in technology and in sales” through Microsoft, while protecting the privacy of its members.
“It is very early and we still have a lot of work to do. But our long-term goal is clear: More choices for consumers and a better, linear premium TV brand experience for advertisers,” he added. “We are excited to work with Microsoft as we bring this new service to life.”
During Netflix’s Geeked Week last month, the streaming service unveiled a new The Queen’s Gambit mobile game along with many other titles based on the specials. Since then, Netflix has also partnered with Subset Games for a mobile-exclusive release of Into the Breach.