Summary
The eight-minute commercial for Kizumonogatari: Koyomi Vamp can now be found online. Aniplex’s YouTube channel uploaded the promo the same day the movie hit theaters. SHAFT, known for its unusual style and art direction, established its reputation with the longest-running commercial in Japanese television history.
The 8-minute ad is for Kizumonogatari: Koyomi Vamporiginally aired on New Year’s Day in Japan, it can now be found online. Boasted as “the longest commercial in Japanese television history,” fans of the Monogatari series can judge for themselves, it can now be found on YouTube. Conveniently, it appeared online the same day the film hit theaters, although the ad celebrates much more than that.
The video, which can be found on Aniplex’s YouTube channel, is exactly 8:01 minutes long. While it’s hard to imagine any company willing to overcome viewer anger by boasting about the length of its ads, that’s entirely characteristic of SHAFT, a company best known as a movie studio. “weird” animation.
Celebrating the new year with such a strange claim to fame is only right.
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Produced by SHAFT, based on the light novel by NISIO ISIN
The commercial originally aired on New Year’s Day in Japan. Although the existence of the 480-second commercial was reported overseas, it seems unlikely that international audiences would see the video until Aniplex made it available online. The commercial itself is essentially a montage, showing various scenes that will appear in Koyomi Vamp. The upload date, January 12, was also the day the film hit theaters in Japan, making this a commemorative gift for a successful launch. This is also considered a celebration of the movie Kizumonogatari Part 1: Tekketsu released in 2016.
Koyomi Vamp is a compilation film that edits and takes scenes from SHAFT’s previous trilogy – Tekketsu, Nekketsu and Reiketsu – released between 2016 and 2017 and streamlined it into a single viewing experience. In both forms, Kizumonogatari is a prequel to the rest of the Monogatari series, which received an animated adaptation starting in 2009. It follows Koyomi Araragi, who chooses to protect the vampire Kiss-Shot from the trio Hunter. The events of this trilogy set up the rest of the series. SHAFT adapted the entire novel series, concluding with Zoku Owarimonogatari in 2019.
SHAFT had its heyday in the 2010s, where it was famous for choosing unusual stories to adapt and then doing so with unusual styles and art directions, often using flat colors, medium composites and faux film effects, were fully utilized. effects throughout the Monogatari series, with their own strange take on equally strange and supernatural characters that seemed a good fit for the studio. Kizumonogatari: Koyomi Vamp shows that SHAFT has clearly kept up its prankster tendencies, as only their employees were crazy enough to celebrate their latest movie with an overlong New Year’s commercial.
Source: YouTube (Aniplex), Anime News Network
