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NPH fined more than 160,000 USD for releasing games without license

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Authorities seized revenue generated from all 7 unlicensed games the company released.

Recently, a technology company based in Shanghai (China) had to receive a fine of $ 163,000 for releasing games without a license in China.

As reported by the South China Morning Post, the fee is one of the largest for this type of violation. Chinese regulators say the company released seven games without approval. All revenue from these games has been seized by the authorities; The exact amount is unknown.

Unlicensed game distribution companies are heavily fined.

Unlicensed game distribution companies are heavily fined.

In addition, game company Yuhong Games was identified as the developer and publisher for three of the unlicensed games that were released by the infringing company. This news continues to be subject to more stringent Chinese regulations regarding video games and distribution.

In April, China ended a nine-month ban on game approval, and in March, the Cyberspace Administration of China released a new proposal for rules that further restrict access to games. access to online services in the country, including games.

The revenue growth of overseas Chinese games far exceeds the average growth rate of global games, and 80.9% of domestic developers are already on their way to sea. It can be said that the path of globalization has become one of the charms of the Chinese game industry.

However, the trend of going abroad is carried out aggressively, which also makes the long way for many game companies to become cramped and bumpy. According to the 2022 China App Globalization Trends Awareness Report released by AppsFlyer, China’s overseas app acquisition costs have continued to increase over the past year, increasing by about 12% year-on-year. period last year.

Tags: Game

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