80 million Chinese gamers welcome New Year in a famous game
First, it is necessary to confirm that the number of 80 million people is extremely large, even more than the Vietnamese population at the present time. For mobile games, this traffic is even more “terrible”, not all names are achieved.
Yet on New Year's Eve – the time when everyone was busy, reuniting with the family, there were 80 million gamers “immersed” into a cult game. That is the Peace Elite (PUBG Mobile Chinese domestic version). According to a report from NPH, on New Year's Eve (January 28, 2025), countless gamers in this country chose to “eat chicken” to celebrate Tet.

More than 80 million Chinese gamers choose to play PUBG Mobile on New Year's Eve. (Temporary translation from Google)
What does PUBG attract Chinese gamers so much?
According to a report from Statista, as of November 2024, Chinese gamers accounted for 66% of the global player's spending for PUBG Mobile. There are many reasons leading to the popularity of this game in the billion -dollar market. First, PUBG Mobile is the most prominent and pioneering representative of the Battle Royale series.

Secondly, since its launch in 2018, PUBG has built a strong, exciting gaming community on many forums. The updates in the game are also especially favored for Chinese players, to the point where there is a big difference between domestic and global versions. In addition, under the capital of Tencent “big”, the media campaigns and the ability to manage and operate of PUBG Mobile have been very good approach to the community.
Finally, the specific figures are the most obvious proving, showing the “booming” heat of PUBG Mobile in China at the present time.