Despite the challenges posed to media creators over the past few years, anime’s mainstream appeal has expanded while other entertainment mediums have struggled.
In today’s media landscape, the popularity of shows like One Piece and Urusei Yatsura shows the masses’ love of anime.
As detailed by the Japan Times, the isolation conditions caused by the COVID-19 pandemic have shown the anime’s ability to impress audiences. According to the Japan Animation Association, from 2020 to 2021, comic sales in North America have increased significantly by a staggering 171%, while the anime industry earns a higher total revenue. 13.3% compared to 2020. Even as total theater attendance declines in 2022, animated films such as Suzume and One Piece Film: Red have achieved impressive box office receipts, with their third film. two grossed over $9.3 million in its first three days in theaters. Recognizing the success of the anime, Disney even partnered with Kodansha to produce original anime content for its main streaming platform, Disney+.
Anime’s successful year
2022 saw huge success for several anime series, including Spy x Family, Chainsaw Man, Lycoris Recoil, and Rumiko Takahashi’s recent reboot of Urusei Yatsura. A-1 Pictures’ Lycoris Recoil has sold over 23,000 copies in Blu-ray/DVD format in Japan. While the popularity of reboots and sequels like Urusei Yatsura and Bleach: Thousand Years of Blood demonstrates an enduring fondness for older series, creators like Directors Masaaki Yuasa and Makoto Shinkai also found success with new ideas.
Adapted from the novel by Hideo Furukawa, Yuasa’s historical musical drama, Inu-Oh takes place in 14th century Japan and revolves around the friendship between a dancer and a blind musician. While not based on a popular manga or novel, the film earned $97,062 on its first day in theaters in the United States and earned a Golden Globe nomination for Animated Feature Film (Animated). Best. The original film by director Makoto Shinkai, Suzume, is currently making big waves in Japan. Released on November 11, the film has earned 11.35 billion yen (about $86 million) at the Japanese box office as of January 4. English-speaking audiences are also turning to the anime in theaters , titled Dragon Ball Super: Super Hero and Jujutsu Kaisen 0 both earned more than $30 million at the North American box office last year.
The reason for the success of Anime in the US
There are a number of reasons that are said to be the mainstream success of the anime. As Japan Times writer Roland Kelts noted, while a famous actor can only capture the attention of an audience in one country, an “eye-catching illustration” has the potential to “stimulate” like” the audience regardless of who plays that character. Kelts also pointed out that anime has a lower production cost than “American-made” live-action and animated works, which increases the work’s chances of profitability. John McCallum, an anime market researcher at Interpret LLC, also stated that “anime can be profitable for smaller audiences, preferring the need to cross the fence with bomb-style projects. tons, has broad appeal.”
One Piece is currently available to stream in its entirety on Crunchyroll. Urusei Yatsura is available on HIDIVE.
Source: Japan Times
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