Messi fans determined to win the throne on social networks
Winning the first World Cup brought Messi a lot of fame. The 35-year-old superstar’s charisma increased rapidly, making him the most searched person on social networks.
Very quickly, the image of Messi lifting the 2022 World Cup gold trophy broke the record for the most liked post on Instagram. This congratulatory post has now garnered more than 60 million likes as of 9pm on December 20.
Before that, the unique position had long belonged to world_record_egg. In January 2019, this account posted a picture of a chicken egg and called on users to set a world record. Currently, the image of the Egg has more than 56 million likes.
Beating the Instagram photo record, of course Messi also surpassed the great rival Ronaldo. The photo of Ronaldo and Messi posing in an advertisement for fashion brand Louis Vuitton posted on CR7’s account has received nearly 42 million likes. This post became the most interactive photo of the Portuguese star after nearly a month of appearing.
Currently, the number of followers Messi also increased sharply after winning the World Cup 2022. Before the tournament, he had about 375 million followers. Currently, he has surpassed 400 million followers on social networks. Messi is far ahead of those in 3rd and 4th place, model Kylie Jenner and singer Selena Gomez.
Why is the egg photo so popular?
Referring to the photos of millions of “likes” on social networks, many people will immediately think of photos of the world’s top famous stars. However, the photo of a very ordinary and unremarkable egg became the photo that received the most “likes” on Instagram. Why?
As mentioned, the photo of the egg was posted by the Instagram account word_record_egg with the title: “Let’s set a world record for the most liked post on Instagram together. Break the current record held by Kylie Jenner.”
True to the above announcement, the online community has stepped in to support this account. After only 10 days, from the time of posting the article, from January 5, 2019 to January 15, 2019, the egg photo has received more than 39 million likes, surpassing the photo that holds the record for number of “likes”. On Instagram, it is a photo of female model Kylie Jenner with more than 18.1 million “likes”.
After being stripped of the “king” of the most “liked” image on Instagram, model Kylie Jenner also had a humorous reaction, when she posted a short video with a message. : “Take it, little egg”. In this video, she holds an egg and smashes it on the street, as a way of “revenge” for the egg that made her “king” on Instagram.
In fact, the world_record_egg account was created as a joke and as a way to test the reaction of the online community when doing something together to set a world record. However, I don’t understand how this account can attract such a large number of “likes” in such a short time.
To date, world_record_egg has 5.7 million followers – a number many KOLs dream of. One expert commented: “In terms of PR and marketing, they were very successful with just one post. It’s a record no one can break.”
In the following posts, the owner of the world_record_egg account decided to break the egg (named Eugene). This person posted a picture of an egg with a growing crack. Each post gets more than 5 million likes.
Revealing the “last boss”
Not long after, a marketing firm revealed a $10 million partnership, bringing in huge sums of money to unnamed account holders. On February 3, 2019, before the above event took place, the identity of the creator of the world_record_egg account was revealed by the New York Times. It’s Chris Godfrey, a 29-year-old British advertising executive.
When asked why a simple photo of an egg was used, Godfrey said: “Millions of people around the world can recognize it as an egg, regardless of age. It has no race.
However, behind this funny saying is a very meaningful message.
Accordingly, a show was streamed live on Hulu. It’s a 1-minute episode titled The Reveal, about Eugene – the egg cracked due to social media pressure. The video directs viewers to the website of the nonprofit Mental Health America with the message: “Talk to someone if you’re struggling with stress or other mental health issues.”
As it turns out, Eugene has done a great job of raising awareness about mental health. The hashtag #EggGang was created to show support for people with mental health issues and quickly went viral. Although some people expressed disappointment in expecting Eugene to bring something entertaining, the majority of viewers’ reactions were very positive.
As the Egg Gang continued to expand, Godfrey asked two friends to manage the account and answer questions. While Godfrey didn’t specify how much Hulu paid for the partnership, he certainly made less than he would get if he used his account to promote the brand.
Some time later, the Egg Gang store was established. Proceeds from the sale will go to mental health charities. As the initial craze cooled, Godfrey continued to deliver the message and expanded to more platforms like TikTok. According to statistics, the Eugene egg boosts mental health tests by 73% – a positive measure created by a bogus “character”.
In 2019, Godfrey was named by Time magazine as one of the 25 most influential people on the Internet, along with celebrities like Donald Trump and singer Cardi B.
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