To optimize the tournament viewership in each region, Riot Games decided to change the broadcast time and adjust the content for international fans.
Recently, Riot Games has decided to improve the livestream of its tournaments. Some of the key goals of this update include:
Reduce overlapping (duplicate) broadcasting. The match schedule is tailored to the preferences of the audience. The opportunity to discover new formats and content. Updated schedule between leagues and matches for the 2023 season.
According to a share from Riot Games, Esports content should be distributed at times that are convenient for fans to follow, the amount of content every day must also be interesting and attractive instead of overwhelming.
One of the main reasons shared by Riot was arising from the NA LCS, because while the LCS was broadcast live, 9% of fans watched the VCT Americas tournament and more than 50% of fans watched the LEC. Therefore, Riot will try to reduce the duplication of tournament broadcast times.
The two top priorities of fans when watching Esports are watching their favorite teams and watching the best matches of the week. At the same time, Riot is working to create a system that allows to reschedule matches to optimize viewership between regions.
Previously, Riot focused on broadcasting LCS and LEC tournaments on weekends, but based on the schedule in VCT, LCK and LPL, international fans have the need to watch the tournament on other days of the year. week. Therefore, Riot will try to schedule players to just choose “see” instead of “what to watch”.
Here are some changes to the schedule of the tournaments of the 4 major regions:
LCS: Thursdays and Fridays start at 12:00 PT.
LEC: Saturday, Sunday, Monday starting at 6:00 CET.
LPL: Monday – Friday starts at 17:00 CST, Saturday and Sunday starts at 15:00 CST.
LCK: New start time for the tournament.
The 2nd match on a weekday will start 30 minutes earlier: Changed from 20:00 (KST) to 19:30 (KST). At the end of the week, match 1 will be moved from 5:00 p.m. KST to 3:00 p.m. KST, and match 2 will move from 8:00 p.m. KST to 5:30 p.m. KST.
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