Runway Channel has unveiled a special collaboration with Sanrio's famous Hello Kitty, releasing a huge collection of clothing and accessories to celebrate her 50th anniversary with multiple fashion brands.
Runway Channel has announced 10 new clothing lines in collaboration with Hello Kitty, including brands MERCURYDUO, MURUA, dazzlin, EMODA, Ungrid, LAGUNAMOON, GYDA, jouetle, RESEXXY, merry jenny and EVRIS. The collection features a wide variety, including t-shirts, tote bags, sandals, purses, handbags, wallets, phone cases, etc. Readers can check out images from the new lines below.
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The collection was introduced by Runway Channel: “HELLO KITTY × RUNWAY Channel – Hello Kitty is celebrating its 50th anniversary this year! We will be releasing special collaboration items with famous brands of the RUNWAY channel ♡,” and Hello Kitty herself added: “To all my loved ones we created lots of great items along with RUNWAY channel to celebrate the anniversary year ♡. I hope it makes everyone happy. Let's enjoy fashion with Kitty!
Hello Kitty and Sanrio partner with Uniqlo, McDonald's, Bandai and more by 2024
These 10 brands are just a small portion of the clothing collaborations announced for Hello Kitty in recent weeks. CBR exclusively reported on Hello Kitty's 28-piece floral collection with BoxLunch, in which the famous kitty also collaborated with American fashion icon Anna Sui and major international retailer Uniqlo. In addition, she was joined by her Sanrio friends in the high heel collection with MAYLA.
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Even outside of the clothing realm, Hello Kitty's 50th anniversary celebration has been on all fronts for fans. The mascot received a 50th anniversary Sanrio watch and a limited edition glassware collection before collaborating with two of the world's most famous brands: Bandai and McDonald's. The company previously released a new line of Tamagotchi toys, while McDonald's continued its long-standing partnership with Sanrio with a brand new Happy Meal toy set. Sanrio's creative ways to engage fans are once again on display in a new anime voice actor project, with Miyu Irino (Shoya Ishida in A Silent Voice), Takeo Otsuka (Aqua in Oshi no Ko) and Many other artists will hold concerts later this year. Sanrio and JO1 JOCHUM characters will also receive an anime series this summer.
Source: RUNWAY channel