Annapurna Interactive of the upcoming Stray game held a game giveaway to raise money for real-life feral cats.
Stray is one of the most anticipated games of the summer, and as its release date approaches, the excitement for this wildcat adventure simulator is on the rise. Since it was announced in June 2020 at PlayStation’s Future of Gaming event, Stray has become the most wanted game on Steam, and PS4 and PS5 players are no doubt looking forward to it as well.
Publisher Annapurna Interactive’s marketing efforts have been steadily ramping up over the past week, including the launch of Stray-themed backpacks and cat harnesses by Travel Cat, a small business that makes products The product allows cats to explore the world with humans in a safer way. The Stray Backpack is a colorful version of “The Fat Cat,” the company’s best-selling product that features transparent bubbles to let cats observe the environment while the lotuses are moving. The fennel belt is a copy of the belt worn by the game’s protagonist kitten.
Annapurna Interactive has also partnered with a number of cat shelters and humanitarian organizations to help them raise funds by organizing an event to give away copies of Stray games on PC, PS4 and PS5. That’s Cats Protection, a cat welfare charity based in the UK as well as the Nebraska Humane Cats and the Nebraska Humane Society. The requirements to participate in the giveaway are different, as are the number of game copies that are given away. Cat Protection has six copies of the game to share and the contest is free to enter, while in the two Nebraska associations each has four copies of Stray’s game and anyone can participate by donating from $5.
Additionally, gamers were also recently introduced to Murtaugh, the real-life cat who was the inspiration behind Stray’s protagonist. Along with an image of an orange kitten dozing off in the sun, the developers released a post on PlayStation.Blog to share a bit of the behind-the-scenes of creating an actual kitten. in-game, including animation and programming.
Although BlueTwelve Studio does not aim to represent a cat with 100% accuracy, the development team still wanted to make Stray’s main character cat as realistic as possible. The game Stray will follow the adventures of a cat on a journey to reunite with his family in a cyberpunk world filled with robots and many dangers. The game will also feature platformer and puzzle elements. The cat that the player plays will be supported by a drone named B12 and so he will not be completely alone in the journey.
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