Anime fans can now watch the full chocolate-themed music video, Chocolate Cadabra, animated by Studio Trigger in celebration of Lotte’s 60th anniversary. Lotte has previously commissioned elaborate music videos for important milestones, showcasing the talent of various studios. Ado, who has been recognized in the industry, contributed his powerful vocals to the mesmerizing music video, adding to its appeal.
Music performer Ado posted a music video Cadabra chocolate online, animated by Studio Trigger. This innovation is the product of a three-way collaboration, with the business group Lotte made a music video to celebrate 60 years of selling chocolate in Japan. While parts of the video were used for promotional purposes, Ado’s upload allows anime fans to see Trigger’s entire effort.
The surreal music video (uploaded to Ado’s Youtube account) depicts a girl being transported to a mysterious chocolate-themed kingdom presided over by both a scientist and a witch.
This isn’t the first time Lotte has arranged an elaborate music video to celebrate a milestone, having pulled off a similar promotional trick just three years ago for another anniversary. Still, each release is a welcome surprise, showcasing and encapsulating each studio’s talent.
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A Few Happy Moments was written by Jukki Hanada and brought both a visual and narrative twist to the anime by focusing on amateur music videos.
Trigger and Ado collaborate to create seductive and mysterious chocolate
While Trigger remains a household name in the industry, Ado has gained more and more recognition over the years. Starting out as an indie cover singer, Ado’s original songs and strong voice have landed her several prominent roles in big-name productions. While her song, Kura Kura, opens the second season of Spy x Family, her most important role is voicing Uta, the central character of 2022’s One Piece Film: Red. blockbuster, it’s no surprise that Lotte wanted to borrow some of Ado’s newly minted star power.
Lotte seems to have hit on a winning formula by turning to animation to advertise its confectionery. Just a few years ago, they arranged a similar display for the 70th anniversary of the business. On that occasion, My Hero Academia’s BONES studio was commissioned to make a Lotte-themed music video titled Baby I Love You Daze, in collaboration with Shinesekai of the J-Rock band Bump of Chicken, who also became famous after providing music. in several anime openings, most recently Delicious in Dungeon, although coincidentally they also performed for Spy x Family.
Trigger’s beautiful animation matches Ado’s perfectly
The upload to Ado’s YouTube account offers a clear full video, which has otherwise been edited into neat chunks for the TV commercial. Besides the 30-second ad, a 60-second version also began airing in Japan on January 23. Unlike Baby I Love You Daze, Chocolat Cadabra is a lot more subtle in its ad, saying only It’s clear that it says a lot about Lotte’s chocolate. . Despite its ambiguity, Trigger seems as creatively fun as ever, with its depiction of scientists and wizards dueling. Cadabra chocolate via Trigger And Ado is a short, sweet treat that’s on par with any snack that anime fans should try.