Subway Surfers has recently had a spectacular resurgence and reached 4 billion downloads since its launch in 2012 thanks to TikTok.
The game Subway Surfers is the most downloaded mobile game in 2022. According to Mathias Gredal Nørvig – company representative – said: “For more than 10 years of establishment and development, we are extremely proud of our team. at Sybo for reaching this milestone of 4 billion downloads and very grateful to the global community of Subway Surfers gamers, who have been with us along the way.” .
Subway Surfers has recently had a resurgence thanks to its TikTok app. The game is widely shared by the creators on this platform and becomes viral on this application, so it is known to many people and spreads this product further. Sybo took advantage of this, creating similar PR videos for itself.
CEO Nørvig has confirmed that user-generated content on the short-video social network TikTok is driving the game’s growth more effectively than the company’s advertising campaigns. The number of accounts downloading the game Subway Surfers doubled last year to more than 6.9 million, averaging 31 million views per month.
Sybo also confirmed that they are working hard to bring fans new ways to interact with Subway Surfers IP this year. In 2022, Sybo was acquired by Miniclip for an amount undisclosed by the company.
The company representative also shared that this mobile game has more than 20 million daily active users and more than 150 million monthly active users. That’s an incredibly impressive feat after more than a decade of the game’s release. The developer believes it can be done by focusing on:
+ Lots of new content
+ Consistent updates
+ Strong interactive creation strategy
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Sybo also noted that Subway Surfers has gone viral on TikTok over the past year with an average of more than 31 million views per month plus a strong YouTube channel that already has 320 million views. More notably, Sybo created a brand new game for Apple Arcade last summer called Subway Surfers Tag. Last week, Subway Surfers’ newest World Tour kicked off with an underwater theme. If you haven’t tried it yet, you can pick up Subway Surfers from the App Store as a free download with in-app purchases.
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