Clash of Clans celebrates 10 years of launch, marking the journey to conquer players and help the name Supercell go up.
At a recent industry event, Supercell co-founder and CEO Ilkka Paananen told several Clash of Clans stories over the course of a decade and attributed the game’s enduring success to the success of the game. Continuous community support and player feedback.
Long-term success mainly depends on the support of the community, without player feedback, the game is really difficult to have as it is today.
In the early days of the mobile game market, many people thought that mobile games were “short-lived”, a large amount of data shows that the lifespan of most mobile game products is less than 6 months. But Clash of Clans is 10 years old and still ranks high on the global grossing list, and its sales make it hard for many PC games and even console games to match.
When talking about the long-term success of Clash of Clans, Ilkka Paananen cited the continued support of players as “the most fundamental reason”. Over the past 10 years, the user community has given love and many important contributions to the game’s development.
“During these years of operation, not every update was successful. Players contributed, suggested many features important to the game. We believe that even bad reviews show that players care about the product and want the developer to do something to improve it,” the CEO said.
Another reason, according to Ilkka Paananen, is company culture. “When Supercell was founded, we liked the structure of Netflix very much, but we didn’t pay much attention to the company culture, the team size was growing slowly and even though the company was founded a long time ago. two years. We have yet to determine what the value of the company is. The general rule of thumb is that it’s never too early to define a company’s culture.”
Of course, another important factor in ensuring a company’s culture is hiring the “right people”. In his view, the right person refers to taking the interests of the players as the most important motivation and personal passion, and making decisions that are in the best interests of the players.
When asked about the future trends of the gaming market, Ilkka Paananen said that the biggest lesson learned over the years is to never make predictions, because the game market is always changing, and predictions should be passive. cope with.