On July 12, the State Press and Publication Administration of China announced the approval of the July 2022 game.
The report says a total of 67 games have been approved. According to the information on the official website, the approved version numbers include Zhongqingbao’s Three Kingdoms game, Youzu Network’s strategy game and Chuangmengtiandi’s MOBA game, as well as games from other manufacturers.
It is worth noting that in the list published this time, the two leading game manufacturers, Tencent and NetEase, are still not among them. This is the third time that both publishers have not received a game approval license from the mainland state. This greatly affects their game production and development.
In 2021, Honor of Kings, Game for Peace by Tencent and Fantasy Westward Journey by NetEase are the products that firmly occupy the top position of the top mobile game rankings in China. In addition, Tencent’s overseas revenue has grown rapidly, nearly one-third of its domestic revenue. Harry Potter: Magic Awakened released by NetEase in the third quarter became the leading product when bringing great revenue to the game company.
Tencent reportedly has a slowing growth rate, capturing 40% of the market share. In 2021, its game revenue in the market grew 6% to 128.8 billion yuan, and game business revenue including overseas game business grew 11.7% year-on-year. last year to 174.3 billion yuan. NetEase’s game business revenue grew 15% year-on-year to 62.807 billion yuan.
Tencent said that after implementing measures to protect minors, the reduction of minors’ gaming reduces revenue, but it remains focused on implementing R&D resources, which will be completed in the second half. year 2022.
The gaming industry hasn’t released new version numbers in almost 8 months, but based on the long-term performance of older games and version inventory, Tencent and NetEase will maintain growth in 2021 and maintain maintain a leading position in the industry.