Graham Cochrane once struggled after being unemployed, but in a short time, he was able to own a billion-dollar monthly income.
Graham from an early age had a passion for music and dreamed of becoming a talented musician. Growing up, Graham fulfilled his dream as a sound engineer, while developing a side job as a freelance music producer for indie artists.
However, Graham lost this main job in 2009, when he was 26 years old. Therefore, his side job as a freelance music producer became the only meager source of income to support him and his family. Financial pressure weighed heavily on the Grahams as they still had to raise children and could not live off of their savings.
With a miraculous effort, 10 years later, Graham had a billion-dollar monthly income, making many people jealous. In particular, Graham revealed that he only needs to work 5 hours a week but can earn more than 200,000 USD, or about 5 billion per month. So what was it and how did Graham do it?
Make billions thanks to your passion for music
In late 2009, Graham founded a YouTube channel and a music blog with the main purpose of attracting more customers for his previous side work as mentioned.
In the beginning, his content creation frequency was quite low as he only posted 3 blogs on the website and 1 video on YouTube per week for quick tutorials and detailed instructions on other recording and editing techniques. together, plus product reviews, and interviews with musicians and music producers.
It seems quite a lot of people love Graham’s content, as his views increase from 60 to 2,000 per day. As the audience grew, Graham realized he could start making money.
Initially, he mainly made money from recommending products, posting ads and affiliate marketing, this job helped Graham earn 200-1000 USD per month. But in 2010, Graham discovered a much more effective way to make money: Build and publish your own digital products, like e-books or online courses, that teach everyone valuable skills that he acquired throughout his career.
Huge source of income
Around mid-2010, Graham started selling the first online courses to teach people how to use the popular Pro Tools recording software, for $45. Graham thinks that creating lectures and courses is quite easy as he just needs to use screen recording software, record his voice and edit a bit to complete a video.
To attract more customers, he also offers students who sign up for the course very quality eBooks that he writes himself.
Graham also uses his personal blog to sell courses, both to develop his personal platform, and to easily reach new customers. With courses divided into different levels with prices ranging from 67 to nearly 400 USD, between October 2018 and September 2019, Cochrane collected 1 million USD. And in 2021, even when it stops producing daily content, The Recording Revolution blog will still bring in about $40,000 a month.
In 2018, Cochrane developed a second business, with the aim of teaching people how to monetize knowledge and passion as he did. The job also quickly paid off, and now brings in up to $120,000 a month.
Currently, Graham is a partner of more than 3000 business owners, he teaches them how to manage their finances, online business experiences, how to make smart money, and more.
Secrets of successful people
From his original dream of being a musician, Graham now continues to live with his passion for music but with his own methods to help him earn more money and stabilize his family life.
Thereby, Graham shares some valuable advice for those who admire him.
Turn your passion into an effective money-making tool
Everyone has their own skills, is also good at their own jobs, take advantage of it to avoid waste. Like Graham, he has used his passion for music to build extremely high-quality courses.
Selling digital products provided a source of passive income and allowed him to earn more, while spending less time than when working as a freelancer.
Give to receive
Although Graham’s courses and lectures are all paid for, he shared that he has put a lot of heart into it, there are things he teaches that alone are worth more than a year. course already.
Graham thinks he can completely increase the price of his courses, but he does not want to do so because he believes that giving will be received.
Every piece of valuable content he shares attracts people on Google or YouTube. And it’s a way for people to gradually discover and build positive thoughts for Graham.
Graham said half-truthly and half-jokingly that, with this approach, even if he later increased the price of his products or sold more expensive courses, people would still support him because they knew the price would be worth it. with quality.
Work under the intelligent system.
Working just 5 hours a week helps Cochrane avoid burnout and allows him to spend more time with his family. This also has the help of automated systems.
Almost all marketing and subsequent communication with customers happens through automated email, Cochrane said. When people find Cochrane content, they can choose to subscribe to exclusive content via email. Once there is contact, the prepared emails will automatically be sent. These emails provide business insights, tips and techniques, and also share which products from Cochrane will help customers benefit the most.
That’s how Graham Cochrane is still increasing his income day by day, becoming a business model worth learning today. He has proven that as long as you have passion and work hard to find out, making money will no longer be too difficult.
See more: 25-year-old YouTuber earns more than 90 billion/year: had to drop out of school to work part-time