Recently, the Chinese newspaper CNBeta had an article stating that the legendary game Vo Lam Truyen Ky has been a top-selling game for the past 17 years. The time when the internet appeared in Vietnam, and the total number of online gamers was less than 10,000 people.
The article writes, at that time in any Internet shop, 80% of players played Vo Lam game. Even after applying the form of payment over time (playing by the hour), the number of players increased by 20%, which is almost a “miracle in Vietnam”, according to the article.
When Vo Lam Truyen Ky just launched, without too much advertising budget in hand, the team of VinaGame at that time discussed to find out how to promote the game effectively and still save money. In the end, they made the decision to print about 10,000 advertising posters, then distribute a group of about 20 people to paste all the posters at all internet shops across the country in a hurry within 15 days. . This was considered a very new form of advertising at that time.
This strategy of Le Hong Minh and the VinaGame team was surprisingly successful when, in a short time, gamers across the country knew the name Vo Lam Truyen Ky. Even the game’s registration website sometimes “collapses” when it’s open because it’s too busy.
In the first month of product launch, VinaGame earned $500,000. It only took a year to recover the production costs. In addition to commercial success, Vo Lam Truyen Ky also brought fame to VinaGame.
From the success of the game Vo Lam Truyen Ky, Mr. Minh’s company continues to seek to buy the copyright and release many other games in the Vietnamese market. By 2006, VinaGame’s revenue was reported to have reached 17 million USD, 6 times higher than 2005.
Besides game publishing, the company gradually expanded into other technology segments and also achieved certain successes such as launching the e-commerce site 123mua.vn (later sold to FPT company), and Zing Me social network, Zing MP3 digital music platform, Zalo messaging application, ZaloPay e-wallet…
In this article, we also talk about the biography, personality and personality of Mr. Le Hong Minh such as: “Le Hong Minh was an excellent student majoring in finance. In 2001, after completing his studies and returning from China, he joined an investment bank. But Le has been very fond of games since he was a kid and he doesn’t want to give up the game business… Le Hong Minh works in investment management bank in the morning and develops his own VinaGame after off work in the evening”.
From the very beginning, the ambition of VinaGame CEO, Mr. Le Hong Minh, was not limited to games. He proposed the strategy “1441”, which means that by 2014 Internet products will reach and serve 41 million Vietnamese users. The company also officially changed its name VNG.
The article also revealed that VNG is about to list shares on the stock exchange in the US with a valuation of 3 billion USD, if successful listing will become the first Vietnamese company listed in the US.
It can be said that from the initial cooperation between Mr. Le Hong Minh and Kingsoft (then the person who worked directly was Mr. Loi Quan, the CEO of Xiaomi now) as an opportunity. Through the product Vo Lam Truyen Ky (or Sword Hiep Tinh Duyen), VinaGame has changed into today’s VNG with a completely different stature and position. After all, the strong development of VNG today is not only from Vo Lam Truyen Ky but the rise of a whole team led by CEO Le.
Up to now, the Vo Lam Truyen Ky game series in Vietnam is still loved by the public with a large fan base. The latest product is the Vo Lam 1 adaptation that has been released and has enjoyed great success. Not only this game, VNG is still known as the “giant” of the swordplay line with a series of hot games such as Kiem The, Thien Long Bat Bo, Sword Ca, Sword Guest, Nine Am VNG, Nhat Mong Giang Ho … Let’s look forward to many other super products that will be released by VNG in the future.
Have fun playing the game!