TikTok is starting to age restrictions to recommend content only for users aged 18+.
It can be said that today’s user file of TikTok is very diverse, covering all ages, not just young people. However, the company is targeting a larger audience.
Specifically, TikTok is about to introduce the option to view separate content for “adults”. This option applies to livestreamers on the platform, they can limit the age of stream viewers to ensure they can play 18+ content.
Explaining why TikTokers, Streamers, or TikTok itself would want to restrict their audience age, a few specific examples are given:
“There may be comedy clips, games, and content that are only suitable for people aged 18+”
“Storytellers, speakers sharing content and views will be more satisfied knowing that the listeners are really mature people and feel the meaning they want to convey.”
Many people are concerned that the age limit for developing 18+ content could turn TikTok into the 2nd OnlyFans, but, actually TikTok is very confident about their strict policies and regulations in control. content.
“Nude, pornography is of course content that we will ban and strongly remove” – Excerpt from TikTok’s community guidelines.
“All uploads, including those labeled 18+, are thoroughly moderated to ensure they follow our community guidelines.” A spokesperson for TikTok responded to the press.
As for how to moderate this 18+ content, TikTok said it will be like any other content on the platform that is a combination of AI and humans. The AI system will separately select content that violates community standards and appropriate content, which is allowed to be posted. After that, the staff on the moderation team will review it again.
In addition to age restrictions, TikTok also updates many new features for livestreamers. For example, they can invite 5 more guests to stream at the same time, or the keyword filter feature to help content developers easily control their own content as well as monitor comments and interactions of users. see.
Currently, if you are over 16 years old and your TikTok account has 1000 followers, you can livestream easily. But in the future, that will no longer be the case when on November 23, users must be over 18 years old to hold a livestream.
TikTok did not provide much explanation for this sudden age restriction, the company said it was simply a safety precaution for users:
“We decided to limit the age of those who intend to livestream on the platform, they must be over 18 years old. This demonstrates the company’s commitment to protecting young users from inappropriate and unhealthy content.”
Livestream is gradually becoming a strength, a money printing machine of TikTok in the business field. In 2021, livestream activities bring in 15% of total revenue for TikTok, double the revenue earned by their traditional business and promotion methods in the past 2 years.
Livestream sales can be considered the fastest and most profitable way for users because TikTok does not charge a commission based on the products that the livestreamer sells. However, recently this company is under criticism for eating too high commissions in the form of “gifts” and “tips” that users donate directly to their favorite streamer via TikTok.
A shocking incident was reported by the BBC when TikTok and intermediaries charged up to 70% of donations to refugees called through the platform.
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