High user demand for new games, e-sports, tournaments and streaming has set the stage for continued strong growth in the group of 10 Asian countries.
Niko Partners, an Asia-focused market research and analysis firm, has released a new report predicting the Asian 10-country gaming market will reach $41 billion in gaming spending by 2026.
The group of 10 Asian countries in the report includes Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand and Vietnam. Niko Partners says the different culture, player preferences and spending behavior of each market will have an appropriate approach.
The main takeaways from the analysis are:
+ Niko Partners predicts the PC and mobile games market in Asia-10 to generate $35.9 billion by 2022, reach $41.4 billion by 2026+ Players are increasing at a rapid pace much faster than revenue. Niko Partners predicts PC and mobile gamers to total 788.7 million by 2022, to 1.06 billion by 2026+ India, Thailand and Philippines are the fastest growing markets in terms of revenue and number of gamers+ Japan and Korea are the most mature markets in the Asia-10 region, accounting for over 77% of revenue. In 2022, Japan’s game revenue fell 2.6% year-on-year and that of South Korea was flat.+ India is the second largest gamer country in the world, with 396.4 million games. gamers, accounting for 50.2% of the total number of gamers in Asia-10. India is also the fastest growing market with a 5-year revenue growth rate of 21%
Niko Partners downgraded its forecast for 2022 slightly from its forecast for 2021. This is due to the challenging global macroeconomic environment, regulatory impact and poor performance in the bullish sectors. game leader, cloud game and metaverse. Lower forecast for 2022 will impact growth through 2026
The report also states that eSports being treated as a medal sport at the 2022 Southeast Asian Games will strengthen the sport’s official recognition in the region.