Mobile games are one of the hottest areas today with a fast growth rate in the past few years.
Nearly a quarter of all apps downloaded from the Android and iOS app stores are games, with user spending hitting a high. In Q2 2022, users spend $33 billion on apps and games, accounting for 65% of total spending (source: Data.ai). The gaming industry is booming, with users spending more time playing mobile games.
However, while building a mobile game that players love is an aspect of development that requires creativity, time, and dedication, game monetization is a challenge in itself. awake. Developers have long been looking for the perfect mobile game monetization strategy to generate and expand revenue through mobile games. What are the top mobile game monetization trends among game makers right now?
Paid games
The simplest mobile game monetization trend is to add a price to the game before players can start playing. Paid games are generating significant revenue on both the Google Play store and the iOS app store. Some of the top paying games are Minecraft, Stardew Valley, Incredibox, Monopoly and Bloons TD 6.
Many games must be purchased to download.
However, by paying for the game, the developers have significantly limited the number of gamers, as the vast majority of mobile gamers do not like having to spend money to buy mobile games. Paid games, on the other hand, bring in a steady stream of players. In general, paid games work well for established design studios with a player base willing to spend money.
Advertising in mobile games
Advertising in mobile games is one of the things that drive game developers’ revenue so much. With so many formats available, developers can leverage mobile in-game advertising to monetize players.
Mobile game advertising is becoming more and more popular, more and more due to the sudden growth of the mobile game industry, driving millions of eyeballs to smartphone screens and delivering immersive experiences. advanced players.
Some of the top ad formats developers can use in mobile games like rewarded ads, in-game combo ads, interstitials
Sign Up and Freemium
Although the freemium model has long been in vogue, recent years have seen a return to growth. In the freemium model, players do not need to pay any money to install and play the game. However, access to the game is limited and requires spending money, in-app purchases to upgrade the version.
Subscriptions, however, are recurring payments made by users to gain access to premium content, such as in-game items, levels, or limited-edition game mechanics. One of the most popular subscription payment modes is the game activity or battle pass, which gives users the opportunity to participate in a limited edition for a certain time. These battle passes usually come with a standard payout, after which the player can participate in the event and get additional rewards and in-game items.
Purchase
Another hugely popular mobile game monetization strategy is driving users to make in-app purchases. In-app purchases allow the developer to earn money that may not pay for the base game but may pay for in-game items and other elements.
Buying in-game items is a popular way to make money.
Players can use these elements to enhance their gaming experience. Some of the main types of in-app purchases include game skins (weapons and player models), extra lives, in-game currency, weapon upgrades, and the ability to continue playing after did not reach the level.
Purchases are the revenue-generating engine for mobile games, and many games employ comprehensive strategies around these deals. Many games also offer discounts and sales on in-app purchases based on real-world events and festivals, including Christmas-themed bundles, discounts on New Year’s event items, Black Friday …
