Kodoani.com – LOTTE, a confectionery manufacturer headquartered in Tokyo, marks its 60th anniversary in the chocolate business on February 1, 2024. This is a special event within the framework of the project 60 years of promotion, as an anime TV commercial made by TRIGGER (KIZNAIVER, SSSS.GRIDMAN) officially aired in Japan from January 22. The clip was planned and produced by Genki Kawamura , who is famous for producing Makoto Shinkai’s animated films such as Your Name. and Suzume. Yo Yoshinari (Little Witch Academia) serves as character designer and director. In particular, singer Ado contributed the new song “Chocolat Cadabra” to this advertisement.
The story takes place at a chocolate factory late at night, where a girl from the real world meets a girl living in the magical world and a girl living in the scientific world. In this context, delicious chocolates are created, and “Chocolat Cadabra,” a spell that makes chocolate delicious, is broadcast with a charming melody.
Ado, the famous singer, shared his feelings about the event, saying, “Happy 60th anniversary. I never thought that I, Ado, would have this opportunity with LOTTE, and now Now, I still feel like I’m dreaming. This is a great honor and happiness.”
Ado continued to share personal memories about chocolate: “Regarding memories about chocolate, there is another embarrassing story. On Valentine’s Day when I was in the first grade of elementary school, I tried it for the first time.” made homemade chocolate and gave it to a friend I liked at school. I still clearly remember the times I made lovely chocolates with my mother from Ghana Milk chocolate bars. Every time I saw chocolate bars Ghana Milk, this memory arises in me, I feel ashamed and sometimes want to run away from it. I sing this song with the contrasting image of melting sweetness and bitterness in my mind. Enjoy The enchanting chocolate world of Genki Kawamura-san and TRIGGER-san!”
Through this project, LOTTE celebrates their success in the chocolate industry over the past 60 years and creates a unique experience for audiences through the fusion of anime art and the sweet world of chocolate.