VoxPop Games is the company that runs a game store for indie gamers that has recently undergone major changes.
Specifically, VoxPop Games announced a fund to support indie game development, and appointed former Rockstar Games developer Jeronimo Barrera as chairman of the advisory board.
VoxPop hopes to expand the gaming market by creating systems for content creators to support each other with marketing and advertising monetization.
Barrera has two decades of experience as vice president of game development at Rockstar Games, where he helped build the company from its inception into an industry player. Barrera has a successful consulting agency with clients in the indie and 3A gaming space.
Charles Yu, co-founder and CEO of VoxPop Games, said in an interview that it’s nice to have advice from someone as senior in the gaming industry as Barrera, who has worked from Red Dead Redemption to Grand Theft Auto . Barrera said he appreciates the potential of VoxPop, which started out as a store but will continue to grow beyond that.
“What I see VoxPop doing is a unique idea,” Barrera said in an interview. “It is not just a game platform, but it also helps content creators connect with developers and then share profits. They help sell games, get rich quick by disseminating and interpreting interesting ideas.”
The VoxPop Games platform also announced the creation of a game fund designed to help advance indie game development after years of incubation. With the establishment of the fund, VoxPop Games hopes to go a step further, offering exciting indie-developed games.
VoxPop is a group of people who love games and know how to make them. The Vox Pop platform is currently in beta with tools designed to ease the process for the indie developer. Games in partnership with the VoxPop fund will be sold exclusively on the VoxPop platform for a period of release with games developed internally in the future. VoxPop primarily caters to indie developers who may not have the marketing budget to pursue traditional advertising.
The developers promise to share their profits to the people who refer the project so that they promote marketing campaigns.