The global mobile game market is down 10% year-on-year on the App Store and Google Play, despite growing game downloads.
Mobile games generated an estimated AU$9.4 billion from player spending across both stores in June 2022, down 10% from the previous June.
The US leads the world in revenue, with A$2.64 billion spent, accounting for 28.4% of total global revenue. This is followed by Japan with 19.3%, followed by China with 18.7%. Considering China doesn’t use Google Play, their actual figures are suspected to be a lot higher.
A total of 4.6 billion games were downloaded from both app stores during the month, up 2.2% year over year. India leads the list, with 844.8 million downloads, accounting for 18.4% of the global total, followed by the US with 9% and Brazil with 8%.
Like pay TV subscriptions, India pays a lot less for mobile downloads, resulting in the disparity between increased downloads and reduced global spending.
Mobile game downloads in Southeast Asia increased 11% year-on-year in Q1. Outside of Southeast Asia, Argentina was the fastest growing market in Q1 2022. Meanwhile, , SensorTower also said that, in terms of downloads, the US market remained stable, accounting for less than 10% of total global downloads in Q1 2022. India remains the world’s largest market for downloads. , accounting for 15%, but compared to Q1 2021, the Indian market has lost 2% of the market share.
According to the recently released Q1 2022 mobile game market report released by SensorTower, the global mobile game market is facing new challenges. The data shows that the global mobile games market (iOS + Android) experienced a year-on-year decline for the first time last quarter, with revenue falling 6% year-on-year to… $21.2 billion (including pre-app store revenue).