Based on local and game IP reserves, Japan becomes the market with highest mobile IP game revenue in 2021.
Mobile IP game revenue in the country of cherry blossoms reached 7.2 billion USD. The US also has a large number of native IP resources, so the willingness of users to load games for IP related games is relatively good. Although the IP of the US gaming market mainly comes from local American TV series and movies, comic books and novels, in recent years, the Japanese IP has worked very well in the country. flags, such as Super Mario, Pokémon, and Dragon Ball.
The IP mobile game market developed in the US and Japan.
In terms of downloads, IP games have more than 500 million downloads in Europe in 2021, and PC games IP is the most accepted source of IP in the region. IP games have also successfully surpassed 300 million downloads in the US and Southeast Asian markets.
Most of the world’s best-selling game IPs come from Japan. PUBG Mobile and Pokémon Go have become the highest-grossing IP games at the moment, topping the list of global IP mobile games for many years. In terms of IP source distribution, mobile games authorized by Japanese manga and video game IPs account for more than half of the global top grossing list, and the influence is huge. The products on the list of US IP games are mainly from Marvel and Star Trek, while the Korean ones are mobile games of the Paradise series.
Top mobile IP games in Japan with high revenue.
In the download list, PUBG Mobile continues to top the list. EA’s FIFA Soccer made another effort in the first three quarters of 2022 and successfully ranked second on the download list; third place on the list goes to UNO! published by Mattel163.
The trend of PC / console games moving to mobile games is increasingly clear. Among the top 20 games in the IP game download list in 2022, there are 14 PC/console IPs, 2 more than in 2020. PUBG Mobile and Plants vs. Zombies belong to this group.
