According to Pangle and Newzoo, the casual game segment is the most downloaded mobile game genre in the United States, United Kingdom, Japan, and South Korea.
Although the identifier for advertiser (IDFA) regulations change, the number of casual products in the top 100 ranking in the above countries has increased year by year. Figures show that this number will increase from 14% in 2018 to 36% in 2021.
Pangle is TikTok for Business’s advertising network, enabling global app developers to develop their apps and maximize earnings through exclusive advertising demand from TikTok for Business. Pangle offers a growing network of mobile applications in more than 35 emerging markets, with proven success in Asia, the Middle East and Latin America.
In this new era, Pangle and Newzoo say the surreal genre faces fewer user conversion challenges than the casual and mid-range genre due to its broad targeting strategy. However, the biggest challenge that super games often face is retaining players.
These ads create value for the gameplay experience, checkout progress, unlockables, and rewards. Video is usually the most common ad format used in casual games. The report looked at the acceptability of ad formats in Japan, Korea, Brazil and Russia in 2021. It concluded that casual game ads are accepted more in Brazil and Russia than in Japan and Korea. Country.
Speaking of what is acceptable, game developers are now thinking carefully about their advertising model to prevent driving more players and incentivize players to pay to enhance the game experience. Play in new ways.
Of course, now the one-time payment to remove ads has become common in casual games or both hyper-casual and many mobile apps. Some studios, such as Homa Games (the makers of Sky Roller), have experimented with incentivizing players to pay for subscriptions to remove ads and provide them with exclusive content or currency. additions in the game.