In the 15 years since the original Assassin’s Creed release, the Assassin’s Creed series has released 12 expansions.
Since the release of Assassin’s Creed: Valhalla in April 2020, this IP has not continued to be released for two years in a row, and this is the first time the game has had this long “pause”. After the release of Assassin’s Creed: Syndicate, Ubisoft also experienced a similar period of “silence”. The company said it is contemplating the future development direction of the series, then the return to the open world game Assassin’s Creed: Origins.
During Ubisoft’s conference in September this year, there were rumors about a new product Assassin’s Creed, and Ubisoft did not disappoint when releasing some blockbusters of the Assassin’s Creed series at the press conference. Compared to the game itself, the more important implication of this centralized release is that it means Ubisoft has redefined the direction of development of the series over the past two years, taking the Assassin’s Creed IP to a new stage of development. new.
Ubisoft held an introductory press conference at its headquarters in France. Assassin’s Creed about to start phase 3? Recently, Ubisoft CEO Yves Guillemot made a promise to the media team to bring Assassin’s Creed and another series, Tom Clancy, into the leading multimedia IP “with $2 billion in annual revenue.” . Following the preview, Marc-Alexis Côté, executive producer of Assassin’s Creed, has revealed more details about the future of the series to the press.
With the huge success of Assassin’s Creed 2 in 2009, it became an IP of the year with extended releases such as novels, movies and mobile games. There are 13 main games in the series that have sold over 200 million copies. Currently, 2,000 of Ubisoft’s 12,000 employees worldwide are primarily responsible for the development of the Assassin’s Creed series.
Ubisoft shared that the current state of the series is preparing to enter a “third phase”: the first phase is from the first Assassin’s Creed to Assassin’s Creed: Syndicate in 2007 and continues until the new Assassin’s Creed: Mirage – a version that honors the original Origins series.
Marc-Alexis Côté assesses the transition from the first two phases to a significant increase in player engagement and retention by expanding the game content post-launch. That led to the success of the Assassin’s Creed series. In addition, Assassin’s Creed: Odyssey three years after its release has long-term free content support in the market.
In recent years, games like Assassin’s Creed: Odyssey and Assassin’s Creed: Valhalla have slowly transitioned to service-oriented games, and games like For Honor and Rainbow Six have also begun to be released on a single console. quarterly basis. In an interview with Yves Guillemot about Ubisoft’s future strategy, he said they want to make players feel like they’re in the Assassin’s Creed universe, where players can make friends, share achievements and future social work. Sometimes you want to travel to Egypt, to Greece, you can re-experience the stories unfolding in the Assassin’s Creed worlds.
The so-called third phase begins with Codename: Red, set in ancient Japan and developed by Ubisoft Quebec. This game will implement the “content is king” principle that Ubisoft learned in the first and second stages, and the game structure is ready to roll out continuous content updates over the next few years. follow. In addition, the online service platform Assassin’s Creed: Infinite will also launch in this batch. Infinite is not a game in the traditional sense, with Marc-Alexis Côté describing it as “a next-generation platform for futuristic content in the Assassin’s Creed franchise”.