Newzoo has posted new analytics on female gamers demographics, revealing their likes and dislikes.
According to the report, 72% of women worldwide played some type of game within the last 6 months. However, in terms of self-identification as a gamer, only 35% compared to 51% of male gamers.
As female gamers become a more prominent part of the game landscape and expand the platform, there are instances of sexism and discrimination affecting women’s participation in the space. current game. According to a Newzoo poll, in the UK only 39% of women polled feel that “gaming gives a sense of belonging”, while in the US the figure is slightly higher, around 48%.
Male respondents did not give a significantly higher impression, at 50% and 62% respectively in the UK and US. Indeed, the recognition of the female gaming community is controversial, for anyone.
According to a UK report, 43% of respondents agree with the statement “feeling well performed in games”, while in the US it is reported 49%. However, the poll doesn’t specify whether this is in-play with players or with game development.
On the more positive side, Newzoo also found that the mobile game market is an easy way for female gamers to express themselves compared to other platforms. PC games come in second place. Similarly, male players were polled as the most used PC platform, followed by mobile gaming. This is also quite understandable when girls often play light games, use phones often because smartphones are like a “fashion accessory” for women.
The report does not include any information on game spending habits. A previous report on Esports indicated that female gamers playing Esports games spend more than men, although there is a section that argues this is the opposite.
Up to now, women have entered the game industry extensively if not considering the issue of game industry management positions (males always outnumber women). Female gamers play games, become “idols”, KOLs, streamers are increasingly blooming and have their own voices.