Khaby Lame, the most followed TikToker on this platform has revealed a huge income of up to millions of USD/year.
Khabane “Khaby” Lame, who owned 149.5 million followers at the age of 22.
In an exclusive video interview, Lame revealed that in addition to the millions of likes he gets for each video, he also earns cash, of course. In fact, he can earn up to $750,000 per clip, resulting in a hefty salary of up to $10 million per year.
Most of Lame’s income comes from product advertising activities for brands. Lame will cleverly integrate them into his clips and make everyone watching the ad still have fun.
On average, it is estimated that he earns around $400,000 per TikTok clip promoting any brand or label.
Raina Penchansky, CEO and Founder of influencer management firm Digital Brand Architects, says:
“Most social media influencers, once they have a large enough fan base, will start working with brands and brands to collaborate on advertising. They always have a certain floor price with any partner.”
She also added, once they start receiving advertising from brands, it is also time for celebrities to take more responsibility in building their image.
Lame’s videos are mostly humorous situations without the use of words. Lame engages viewers with humor conveyed through body language and natural amusing elements.
In a recent clip with more than 11 million views, Lame shows himself unraveling a magic trick with a deck of cards, accompanied by the caption “Too easy”. Although the magic trick seems quite interesting, Lame explained it in a more humorous way and considered this trick as a trick that anyone can do.
But, Lame is famous for his satirical clips of other silly “life hacks” Tiktokers as he shows how easy life is.
Although the silence is part of the laughter in the clips of Lame – an immigrant, he loves to learn English. Lame will practice with a tutor for a few hours a day, combined with watching movies and TV channels using English.
However, not knowing English didn’t stop Lame from becoming a social media phenomenon.
The popularity of this TikToker has put him on the list of big stars, giving him the opportunity to meet the likes of rapper Snoop Dogg, actor Idris Elba and singer Jason Derulo.
Lame is gradually infiltrating the artist world. He was once paid nearly $500,000 just to appear and walk a few rounds at the Milan fashion week show. A major Hollywood studio paid $750,000 for a TikTok clip of Lame.
An ordinary worker before he became famous
Immigrant with his parents from Dakar, Senegal, in 2001 to the Turin suburb of Chivasso, Italy, he grew up with his three siblings. After graduating from high school, Lame went to work at a local factory before losing his job due to the Covid 19 pandemic.
Taking advantage of his spare time at home, Lame started making the first TikTok clips. In just a few days, he quickly gained millions of followers on TikTok, paving the way to becoming a TikTok phenomenon at any time thanks to his sarcastic and approachable comedy style.
For now, Lame admits that her time to become famous may not be long as the trend of social networks is changing day by day. But at least Lame is still satisfied with what he has.
Lame shared, the secret to becoming viral on social networks, thereby earning a huge income like him, the most important thing is to hit the right tastes of viewers and make good use of the “algorithm” suggestions. TikTok videos.
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