Classic mobile game series, reaching more than 10 billion downloads in just 1 decade
Before going into the article, it is necessary to affirm that there are not many game series that have achieved such a “huge” number of downloads, even if they can only be counted on the fingers of one hand. But in less than a decade of launch, this game series has surpassed 10 billion downloads and surprised the whole world. That is the My Talking Tom IP from NPH Outfit7!
In fact, My Talking Tom has become a part of the childhood of many gamers around the globe. Surely, readers still remember the time nearly ten years ago, a gray cat suddenly appeared on the screen of an old phone, imitating movements and “mimicking” words with a funny tone… Thanks to these With such a very different experience, My Talking Tom was strongly received and quickly reached more than 100 million downloads after only 1.5 years of launch.
As of 2020, the total number of downloads of this game series has exceeded 10 billion. By July 2024, Outfit7 continued to confirm that their game series (including more than 20 games) had surpassed 23 billion downloads – nearly 3 times the total population worldwide. In particular, the number of monthly active users of Talking Tom games remains at 470 million people.
However, Talking Tom is facing a crisis?
Since 2017, China's Jinke Cultural Industries (Jinke) acquired Outfit7 for 1 billion USD, turning “Tom cat” into the country's own brand of “billion people”. Although it continues to flourish by bringing in great support, up to now, this game is increasingly “sink”.
According to Sohu newspaper, Jinke's shares were recently divided and auctioned on the market. However, there are currently no bidders for these shares, proving that a once famous “Tom cat” is now estranged and unwelcome.
Jinke – the management company of IP My Talking Tom now has to produce AI robots to promote the brand.
Even to follow the trend of the times, Jinke also promotes the launch of new toy products, inspired by “Tom cat” to maintain its reputation. However, this effort is still considered lacking in creativity, even facing fierce competition from many other formidable competitors.
It can be seen that the challenges that the My Talking Tom game series is facing are clear evidence of the harshness of the mobile gaming market, where reputation and success cannot be maintained without innovation and innovation. correct development strategy. Although once a childhood icon for millions of people, “Tom cat” now needs a miracle to restore its golden age.
Source: Sohu
