The manufacturer explains they do this to give customers the freedom to mix any cocktail they like in the available can.
Long-standing American wine maker – Tito’s Handmade Vodka, which specializes in products in glass bottles, has launched a range of canned products, but it is not the usual cocktail cans as we think.
Tito’s Handmade Vodka only sells completely empty cocktail cans! The manufacturer explains this is so customers can freely mix any cocktail they like in the available cans. The product is called “Tito’s in a Can”, has a volume of about 470ml and costs 20 USD (~ 467 thousand VND).
Customers who buy cocktail cans will have to make their own cocktails
“Despite the multitude of flavors and variations, we have always believed that the idea of customization is always the right path,” says Taylor Berry, vice president of brand marketing at Tito. You can make a cocktail however you want and it’s easy to carry around, here’s the can we made for you – it’s completely empty.”
Tito’s in a Can is only available for a limited time at Tito’s online store and all proceeds from the products will go to charity.
Mr. Berry said many of his customers have asked Tito to produce canned cocktails. So far the brand has refused because Tito only wants to focus on vodka production.
“We’ve been around for a quarter of a century so far and there are a lot of trends going on in the wine industry. We stay true to our roots – do just one thing and do it well,” Berry said.
While many consider Tito’s in a Can to be a very agile means of advertising, Mr. Berry sees it as “a vehicle for expressing the personality of the brand and our candid way of thinking about what Tito is all about. want to do, that is to make good craft Vodka”.
Vodka is the best-selling spirits in the US, generating more than $7 billion in sales last year according to the Distilled Spirits Council of America (DISCUS). Tito started entering the market in 1995 with headquarters in Texas. Despite being a family company, Tito is one of the best-selling vodka brands in the United States.
Despite the growing popularity of the canned cocktail industry, Tito will still only produce vodka
Even so, Tito is facing many challenges as users demand convenience and new blends of flavors. Canned ready-to-drink cocktails are growing in popularity, with sales growing 40% in 2021, reaching $1.6 billion in sales and second only to vodka in terms of sales.
Despite everything, Tito will still say no to canned cocktails.
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