Unique blockbuster shows free if the audience can laugh continuously for 7 minutes

Responding to the Halloween atmosphere that took place not long ago, Paramount Pictures has “launched” the official website for the latest masterpiece Smile 2. The special thing is the film's unique promotion method: audiences can watch it online. The first 7 minutes of Smile 2 are free on the condition that you laugh throughout the broadcast time. That means, if fans want to fully enjoy the first 7 minutes of the movie, they must also laugh continuously for 7 minutes in front of the video call application on the website. Once you stop laughing for even 1 second, the reaction system will receive a signal and pause the movie.

The online community immediately spread word about this both confusing and attractive offer from Paramount Pictures. Many people seemed interested in the unpredictable move of the “giant” of the entertainment industry, and at the same time humorously called for a salary increase for the marketing team when they “came up with” this new idea. Currently, this news is still attracting great interaction on online forums and increasing discussion.

Smile 2 is currently “doing well” at the box office worldwide, earning more than 52 million USD in the North American market and more than 57 million USD globally, bringing its total revenue to reach the mark of 109 million USD ( about 2,725 billion VND). Compared to an investment of 28 million USD, the work has been profitable with extremely stable performance. Smile 2 is ranked 4th on the list of the most popular horror movies of 2024, just behind the “big guys” including A Quiet Place: Day One, Alien: Romulus and Beetlejuice Beetlejuice. Paramount Pictures' latest project has only been released for 17 days, so ticket sales performance is expected to grow in the near future.

After what was left unfinished in part 1, Smile 2 continues the survival journey of police officer Joel (Kyle Gallner), the last person to witness the death of female lead Rose Cotter (Sosie Bacon), and could not fight. Overcome the Smile curse. Thanks to its highly contagious nature, a horrifying entity possessed Skye Riley, a famous pop superstar who was preparing for a world tour. From here, a series of strange events happened, turning her colorful life upside down. Skye Riley gradually exhausted herself both physically and mentally when she was constantly psychologically tortured by Smile, forcing her to engage in a life-or-death race to escape death.

Right from the announcement of the sequel to this famous franchise, the film has attracted a lot of netizens' attention thanks to the participation of Naomi Scott, a rising young Hollywood star. Having been in the acting career for more than 15 years, she was “chosen to send gold” to many famous projects such as Aladdin, Power Rangers, Charlie's Angels… With irresistible charm, Smile 2 promises to bring a horror party. Full of eye-catching and scary, helping the audience have entertaining but equally sensational moments.

Recently, the news of banning the screening of Smile 2 at Vietnamese box offices caused people to talk endlessly on the internet. This incident has divided into two camps, one side believes that the film's bloody and violent images do not meet community standards, so it is understandable that it was “failed” at the censorship round. The other side points out that suicide scenes, whether promoted or not, are difficult to put on Vietnamese screens. In addition, the film's negative, dark context will also have some impact on idol culture.