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Sanrio's Hello Kitty and Adidas have released a new official collaborative sneaker this July, celebrating the famous kitty's 50th anniversary in the form of the Adidas Superstar XLG Hello Kitty Shoes.
Adidas is celebrating Hello Kitty's 50th anniversary with another footwear release—this time, it's revamping its Superstar sneaker line with the new Adidas Superstar XLG Hello Kitty Shoe. As seen below, the sneakers retail for $115, and unlike some other releases, the Superstars have dropped in a range of women's sizes from the get-go, spanning from 5 to 11 (including half sizes). Hello Kitty's signature blue overalls are referenced in the alternating blue-and-white pattern on the sides of her sneakers, which also feature Kitty's logo, insoles, and her red bow on the laces. The product listing highlights a slim fit, leather upper, canvas lining, and rubber outsole.
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Hello Kitty's new Adidas Superstar XLG shoes are fun and carefree
Adidas describes its latest collaboration: “THIS SHOE CELEBRATES 50 YEARS OF HELLO KITTY. For half a century, you’ve embraced Hello Kitty’s fun and carefree spirit. Now you can express it with every step in these playful Adidas Superstar XLG shoes. Based on the iconic design, the leather upper features a repeating Hello Kitty face embroidery. Signature details like the scalloped toe cap and 3-Stripes add authentic Adidas style.”
Adidas Goes All Hello Kitty for 2024 with Sambae and Stan Smith
Adidas is going all out with its Hello Kitty collaboration this year; this latest “Blue Burst / Off White / Red” colorway follows the Hello Kitty x Adidas Sambae sneaker that was recently revealed on Adidas’ website and select retailers. The Sambae version opted to highlight Hello Kitty’s pink motif with a rubber sole, which makes a return appearance on the recently released Adidas x Sanrio Adifom Stan Smith Platform Mule, available through Nordstrom and elsewhere. The new Stan Smith also comes in a black colorway, with comfort and style that captures the essence of the popular Sanrio character.
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Sanrio has also collaborated with Crocs to launch new Hello Kitty Clogs.
Fans of Stan Smiths may also be interested in the many Hello Kitty x Crocs collaborations. Following the white, red and blue Hello Kitty and Friends x Crocs for toddlers and adults, Crocs unveiled the Crocs x Hello Kitty Classic Clog for women last June. Hello Kitty’s red dress was the main inspiration for the new release, with a red-and-white polka dot design that allows fans to “bring the beloved (and adorable) mascot along on their everyday adventures.”
Source: Adidas