A recent report published by VGInsights shows the gap between Chinese game makers and Europe and America.
The report shows that in the last 365 days to June 2022, Chinese publishers only generated 3% of the total revenue of games on the Steam platform, and if you calculate the total long-term revenue, the billion This weight is only 2%.
The total revenue of Chinese game distributors accounted for only 3% of Steam’s total revenue in the past year (that is, 240 million US dollars, or 1.4 billion yuan). If you look at lifetime revenue, their revenue on the Steam platform is only 2% of the games on the Steam platform.
Also, it’s hard to believe that some relatively small countries have an incredible number of game publishers, and their revenue share even exceeds that of China, most notably Sweden.
Of course, distance also means potential. Especially as the quality of games in the country is getting higher and higher, Steam will likely offer a greater opportunity for mainland developers. So, which country publishers are doing the best on Steam outside of the US?
In terms of geography, the US was the biggest winner, topping both in terms of number of top game publishers and total revenue. Of the 2,337 game units, nearly a quarter are from the United States. In fact, the only place in the top 10 that isn’t in the US or Europe is Japan. The top grossing publisher, for example, is Bandai Namco from Japan, which made over $800 million in revenue on the Steam platform over the past year, making up the majority of the revenue. 8% of the total revenue of Valve’s platform.
If we look at the top 250 game makers from a revenue perspective, the top 10 countries are a different story. Incredibly over the past 365 days, the top 250 major publishers accounted for 91% of all revenue on the Steam platform.
In terms of game revenue, the performance of Chinese games is still far behind Europe and the United States. The report breaks down last 365 days earnings and Steam lifetime earnings by country.